21 Jan 3 Keys to Understanding a Presentational Style in Voiceovers:
Most voiceover copy requires a presentational style. To achieve a presentational style:
- Understand that you are not inside the action of the script, but rather looking down from above and commenting on what you observe.
- Imagine performing the script as if you were a standup comedian or presenting a Powerpoint presentation.
- Knowing who you are talking to will answer key questions about how you present the material. If the audience is unfamiliar with the material, you will need to introduce them to it. But if the audience includes, say, salespeople who already know the material, your reason for sharing is more likely to inspire or cultivate pride.