21 Jan 3 Types Of Voice Overs To Consider When Creating Your Radio Ad
How to figure out what read you need before casting your voice overs
Have you ever been listening to an ad on the radio, or in between songs on a streaming service,
and noticed that something just felt wrong? The voice actor had a nice voice, and the copy was
written well, but they didn’t seem to fit together?
In the world of professional voice overs, the way a script is presented by the actor is known as
the read. Here are three different types of reads to consider as you cast your next spot.
Probably the most traditional type of read for the radio, an announcer-style voice over take a
straightforward approach to the script. The purpose of an announcer is to inform and excite your
audience about your product or service. If your copy contains any kind of numbers you want
your listeners to remember- the date and time of a sale, for example- an announcer-style read
will probably sound the most natural.
Conversational-style voice overs can be very disarming. Done well, it can make your listeners
laugh, cry, or think in a way a typical, announcer-style read cannot. However, not just any piece
of copy will sound authentic with a conversational-style read. Imagine you are talking to a friend
or family member. You probably wouldn’t say something like “Make an appointment at your
nearest location today!” on the phone with your sister. You might say something more like, “We
want to help you feel your best!” Conversational voice overs are very popular right now. But
paired with the wrong copy, they can sound disingenuous, or even condescending. Make sure
your script is a good fit for these types of reads before putting “conversational” in your casting
Character voice overs are similar to conversational voice overs in that they should sound like
someone having an ordinary conversation with their friends. However, in writing copy for a
character read, you need to develop the character you want the actor to portray. The person in
the ad cannot just be anyone, they must be someone specific. Maybe your ad features a mom
talking to her child. Both the mother and the child will be distinct characters. If your ad is the
first-person story of a satisfied customer, you will need to hire a voice actor who can
convincingly portray the character of the customer.
As you look for the right voice over for your script, click on over to VOICEOVERS.com. We have
a carefully curated database of voice over professionals, who will know how to give you the
reads you are looking for!