7 Ways to Make Better Radio Ads

7 Ways to Make Better Radio Ads

7 Ways to Make Better Radio AdsIn this digital era, you have heard lots of people saying that the value of radio advertising is decreasing. Radio ads are not as engaging and effective as they were years ago. But, in the real world, it’s not the complete truth. The survey shows that every $1 you spend on radio ads returns around $12 in the purchase activity.

So if you’re looking for an authoritative source to get the word out about your brand, radio advertising can be an excellent option. The right and captivating radio ads can help you in building brand awareness, driving traffic to your online shop, and keeping your business top-of-mind in the decision-making procedure.

For radio ads to be impressive, however, you require an impeccable script. If you’re struggling to make perfect radio ad scripts, in this post, you will find some helpful tips that can assist you in creating impactful ads. So let’s dive into the details.


Tips to Create Great Radio Ads

Making radio advertising work for your business needs a proper strategy, skillful media buying, professional voice-over artists, and more. Good commercials are useful as they follow the same rules of outstanding conversation. They are simple, honest, direct, and the people who write and generate them are open to adding a reflection of themselves to the mix to make them personalized and memorable.

Here are some essential tips you need to follow to design and create great radio ads. Let’s take a quick look:

  1. Identify Your Basic Needs 

When it comes to engaging radio advertising, the primary question is – what makes a radio ad winsome? The creative process of making great radio ads begins with a clear understanding of your business, target audience, and goals that you want to achieve. By determining all these points, you may proceed towards writing better ad scripts. Keeping all these factors in mind while curating scripts can help you present your message in the most effective way possible. We recommend you listen to top voice actor Katie DeGabriel’s cool, edgy and real voice for a winning commercial targeting the coveted millennial demographic, 

  1. Ensure Your Ads are Credible 

You might have heard the phrase, “Honesty is the best policy.” Therefore, ensure not to make promises that you know you can’t keep. Ignore dramatizations as much as you can. Be authentic, tell your brand story, and let your services and products speak for themselves. We recommend you listen to top voice actor Jas Patrick’s Commercial demo for an engaging, effective and credible commercial sample.

  1. Keep Your Radio Ads Funny 

A funny sound can go a long way but ensure it aligns with your selected theme. Funny commercials or ads are humorous enough to remember. But, the only point you need to keep in mind is that over-the-top content can make your videos memorable but in a “bad way.” So ignore to insert too much data (irrelevant) in your radio ads.

  1. Use A Problem/Solution-Based Approach in Radio Ad Script 

You only have a few precious seconds to convince your audience why they should listen to your ads and invest in your stuff. This is where a problem/solution structure can help you. It can cover a lot of ground in no time at all.

  1. Make Sure Your Radio Ad Voice-Over Scripts Speak in Specifics 

The more detailed and focused you are in your radio ads, the more you stand out among your competitors. If you want, you may listen to the voice of professional voice-over actors here to take some inspiration.

  1. Write Your Radio Ad Scripts with Your Target Audience in Mind 

To grab the attention of your target audience, you need to ensure that your ad script has the right language, tone, personality, and accent that can suit your particular audience. Your ad script should connect with your target people and not offend them at all. Remember, the wrong language and tone can easily push folks away from your business message. So, firstly define your target audience and then write useful ad scripts to connect with them on a personal level. We recommend you listen to top voice actor Heidi Rew’s ‘Young, Millennial, Energetic Upbeat’ demo.

  1. Add a Call-to-Action

Ultimately, the purpose of your radio ads is to engage and encourage listeners to a particular action, whether it is browsing your website, visiting your store, and making a purchase. For this reason, your CTA (call-to-action) is an essential element of your radio scripts. To be efficient, your CTA must tell the audience what you want them to do and make those actions easy to remember by highlighting them.

For example, if you want them to visit your business website, ensure the URL is memorable.



There’s nothing wrong with saying that investing in radio advertising can give you a high return on investment (ROI). Overall, radio ads provide you the opportunity to spread your brand message across the target audience that may be interested in your services and products.

Besides, writing the perfect ad scripts and creating active radio ads require lots of effort, but they are worth your effort because of the high ROI delivered through radio advertising. If you want to make the most of your radio ads, consider reaching out to professional voice actors at VOICEOVERS.com. We can help you in learning different ways on how to produce and place effective radio ads.