29 Aug Are You Missing One of the Key Elements of a Persuasive Political Ad?
Finding a professional voice to speak for your measures and candidates
You have a cause – a candidate or a measure that you see as important for your community. You have a story – the story of how and why your cause came to be part of this election cycle. You may even have the exact wording you want to use to tell that story.
The rubber really hits the road when it comes to regular communication with your supporters. You need to keep them engaged even through the nitty-gritty. Media storytelling is the most effective and far-reaching way to do that.
A lot of campaign media suffers from an imbalance between intellect and emotion. You’ve heard those radio spots before – an angry rampage against an opposing candidate; a sob story about why a new measure needs to be enacted. Even if you agree with the sentiment, you just can’t buy the way it’s being presented. A large part of that comes down to the voice that is saying the words.