What’s the purpose of the spot? Most often a commercial is demonstrating something people want. What is that? Identify and establish a proper tone for the read. Is this a high-energy read? A compassionate read? Informational? Structure your read. Identify how the phrasing of the script is balanced...
A voiceover demo is meant to demonstrate what someone can actually do. Being ready to produce a demo should coincide with your ability as a voiceover talent to produce out-of-the-ballpark, broadcast-quality reads. All too often a voiceover talent demo is produced in such a way that it...
Where’s my 6G? Heck, 10G? We’re moving faster and faster. So much of our lives has moved online. As a Producer anything about your job that must happen offline is a speedbump in your flow. As the production winds down and it’s time to bring...
You are under pressure. You have a Client paying you to deliver a spot that reflects the quality of their business and that will also drive tangible results. The Client is a professional, you are a professional, your writing and production is professional, so naturally...
It is so easy to settle into the ease of “what you know” in terms of dependability of a sound and a performer. The problem there, is that in no time everything starts to sound the same. Given the time and resource pressures of production,...
I am a voiceover Talent, I am on all the voiceover websites like VOICEOVERS.com and I have a network of Buyers and a handful of Clients I have worked for and continue to market to regularly, but what is my next step? I feel like...
The perfect commercial is written and concepted, all the images are compelling, but the message, the call to action is still not quite there - along comes the need for voiceover services. The voice that brings the words of the page and into life. The...
Voice Over Talent? Voice Over Talent. They are exactly what the phrase says. They are the talent (actor, announcer) that does the voice over-top, often of an image, or a video but sometimes stand-alone such as in a radio spot or an announcement. The myriad...
There was a time, less than a decade ago, that access to the voiceover marketplace was completely controlled by Talent agencies and casting offices. There was no point of entry into the marketplace outside of these channels. All of that has changed in the past...
All too often at parties, someone overhears that I am a voice-over Agent and the inevitable question or more terrifying actual on-the-spot audition ensues, “I’ve got a good voice, don’t you think I could do voice-overs?” Within this almost clichéd exchange lies a rub; the...
