Advertising

20 Jun Top 2 Ways to Make Sure Your Ad Campaign is Cringe-Free

Posted at 12:07h in Advertising, Auditions, Buyers, Casting, Commercials, Producers, Tips & Tricks, Voiceover

The Importance of High-Quality, Cringe Free voiceovers Have you ever listened to a radio ad and cringed so hard that it reached down into your very soul? The script may have been fine, but the voiceover was SO bad you could barely hear the words. The...

22 May How to Cast a Character Voice for Your Commercial

Posted at 15:37h in Advertising, Buyers, Commercials, Producers, Tips & Tricks, Voiceover

What it means to have a character in your advertisement Character voiceovers are essentially conversational voiceovers, in that they should sound natural and organic to who the character is. However, in writing copy for a character voice, you need to develop the character you want the...

21 May When to Use Conversational Voiceovers

Posted at 13:41h in Advertising, Business, Buyers, Commercials, Producers, Tips & Tricks, Voiceover

How to know if a conversational style is right for your voiceover project Conversational-style voiceovers are a great way to connect with and disarm listeners who don’t want to be marketed to; if done well, they can make your listeners laugh, cry, or think in a...

21 May Categories of Professional Voiceover Services For Hire

Posted at 13:33h in Advertising, Commercials, Narration, Producers, Video Games, Voiceover

Ever wonder if a professional voice talent could help bring your project to life? Voiceover talent provide a wide range of services for many different industries and products. The broad categories of voiceover services include: Commercial Voiceover - This includes radio ads, television commercials, and online...

14 May Why You Need to Find a Voiceover Professional

Posted at 09:59h in Advertising, Business, Buyers, Casting, Commercials, Producers, Voiceover

The importance of a voiceover professional for your commercial When you’re listening to commercials on the radio or those pesky ads that pop up in the middle of your Spotify or Youtube playlist, you may start to notice that some of the commercials are more obnoxious...

19 Mar How British Voiceovers Can Give Your Ad an International Edge

Posted at 15:17h in Advertising, Buyers, Casting, Producers, Voiceover

Using British accents to add an international flair to your next project Say you’re creating a video for your school’s study abroad program, or a trailer for an upcoming compilation of travel stories. You want your project to have an “international” sound. You’re reaching out to...

19 Mar How to Reach Your Audience with a Soothing Voice

Posted at 11:13h in Advertising, Auditions, Business, Buyers, Commercials, Producers, Voiceover

The essentials of relaxing voice over, from ASMR to advertising ASMR (Autonomous Sensory Meridian Response) relaxation videos have become a major trend on audio and video platforms like YouTube and Spotify. They are so widespread that ASMR techniques were even used in Michelob Ultra’s 2019 Super...

19 Mar How Voice-Over Can Help Build Your Small Business

Posted at 11:06h in Advertising, Business, Buyers, Casting, Commercials, Producers, Voiceover

3 Ways Voiceover can boost your business As a small business owner, you’re always looking for new ways to connect with your customers. How can you reach people in a way that is compelling and professional? The people you want to reach are inundated with audio...

19 Mar Should Your Business Be Using Spanish Voiceovers?

Posted at 10:54h in Advertising, Business, Buyers, Casting, Commercials, Producers, Voiceover

How to Successfully Market Your Business to a Spanish-Speaking Audience Many businesses are losing out on an incredibly rich and diverse potential audience. How can your business avoid this mistake? Invest in Spanish voiceovers! With a little forethought and effort, your business could reach a wide...

19 Mar Top Three Reasons Why Your Local Business Needs Professional Voice Over

Posted at 10:50h in Advertising, Business, Buyers, Casting, Commercials, eLearning, Producers, Voiceover

How to make your local business stand out through voice over We’ve all heard them when listening to the radio: cheesy, sing-songy ads for a local car dealership. While these kinds of commercials can be good for a laugh, they’re not great for a business’...