Advertising

19 Jan A Guide to the Most Popular Accents

Posted at 15:28h in Accents, Advertising, Branding, Buyers, Casting, Foreign Languages, Tips & Tricks

No matter where you live, accents are probably one of the most crucial topics when it comes to advertising. Popular accents used for advertising vary depending on the region you belong to throughout the world. But what about the most saturated advertising market in the world,...

12 Jan How Storytelling Can Create a Loyal Customer Base

Posted at 22:25h in Advertising, Branding, Buyers, Commercials, eLearning, Narration, Producers, Storytelling, Tips & Tricks, Voiceover

Gone are the days when your marketing campaign revolves around a tagline that draws the attention of the readers. Nowadays, marketers compose an engaging story to make people interested in their brand. The storytelling is a way to give a picture to the audience about...

29 Aug Why Voice Matters in Your Political Ad

Posted at 14:47h in Advertising, Buyers, Casting, Commercials, Producers, Tips & Tricks, Voiceover

How a professional voiceover specialist can help instil confidence and trust in your listeners A political ad is different from an ordinary ad in several key ways. While all a fast-food commercial needs to do is appeal to the audience’s appetite, a political ad needs to...

29 Aug Working on a Web Video? Here’s How a Freelance Voiceover Artist Can Help Your Sonic Brand

Posted at 14:42h in Advertising, Business, Buyers, Producers, Tips & Tricks, Voiceover

Stand Out in the Digital Age These days, almost anything can be done online. Shopping, research, and booking tickets are just a few of the daily activities that have been revolutionized by the internet. Because of the ease of access, many people spend the majority of...

29 Aug Are You Missing One of the Key Elements of a Persuasive Political Ad?

Posted at 14:37h in Advertising, Buyers, Casting, Commercials, Producers, Tips & Tricks, Voiceover

Finding a professional voice to speak for your measures and candidates You have a cause - a candidate or a measure that you see as important for your community. You have a story - the story of how and why your cause came to be part...

01 Aug How to Make Your Radio Ad Sound Natural

Posted at 15:17h in Advertising, Business, Buyers, Commercials, Producers, Tips & Tricks, Voiceover

How a Professional Voiceover Actor Can Keep Your Commercial Cool and Conversational We’ve all heard the cheesy ads cheaply put together by the local car dealership. While these kinds of commercials can be good for a laugh, they don’t give potential customers a good impression of...

01 Aug How to Give a Great First Impression in Your Small Business Advertising

Posted at 15:15h in Advertising, Business, Buyers, Commercials, Producers, Tips & Tricks, Voiceover

Finding a voice so professional, they’ll never know you work out of your basement We all have to start somewhere, but just because you’re running your freelance web service or speciality coffee blending company out of your home doesn’t mean you’re an amateur. Is it possible...

24 Jul Why is Sonic Branding So Important?

Posted at 17:29h in Advertising, Business, Buyers, Producers, Tips & Tricks, Voiceover

Using Voice Actors to Establish Your Sonic Brand. We all know that jingles and mnemonics create ear worms and brand memorability, but what about voices? Sonic branding is the key to breaking through advertising clutter and creating a trusting relationship with your target audience. It’s proven that...

26 Jun What is the Difference Between a Voiceover Actor and Other Types of Actors?

Posted at 14:31h in Advertising, Auditions, Buyers, Casting, eLearning, Narration, Producers, Tips & Tricks, Voiceover

What makes a voiceover actor the right choice for your audio project Your project has a script, and you need someone to read it. You may think about calling up your friend from college who was on the improv team. They’re an actor, right? They could...

20 Jun Top 2 Ways to Make Sure Your Ad Campaign is Cringe-Free

Posted at 12:07h in Advertising, Auditions, Buyers, Casting, Commercials, Producers, Tips & Tricks, Voiceover

The Importance of High-Quality, Cringe Free voiceovers Have you ever listened to a radio ad and cringed so hard that it reached down into your very soul? The script may have been fine, but the voiceover was SO bad you could barely hear the words. The...