How a professional voiceover specialist can help instil confidence and trust in your listeners A political ad is different from an ordinary ad in several key ways. While all a fast-food commercial needs to do is appeal to the audience’s appetite, a political ad needs to...
Stand Out in the Digital Age These days, almost anything can be done online. Shopping, research, and booking tickets are just a few of the daily activities that have been revolutionized by the internet. Because of the ease of access, many people spend the majority of...
Finding a professional voice to speak for your measures and candidates You have a cause - a candidate or a measure that you see as important for your community. You have a story - the story of how and why your cause came to be part...
How a Professional Voiceover Actor Can Keep Your Commercial Cool and Conversational We’ve all heard the cheesy ads cheaply put together by the local car dealership. While these kinds of commercials can be good for a laugh, they don’t give potential customers a good impression of...
Finding a voice so professional, they’ll never know you work out of your basement We all have to start somewhere, but just because you’re running your freelance web service or speciality coffee blending company out of your home doesn’t mean you’re an amateur. Is it possible...
Using Voice Actors to Establish Your Sonic Brand. We all know that jingles and mnemonics create ear worms and brand memorability, but what about voices? Sonic branding is the key to breaking through advertising clutter and creating a trusting relationship with your target audience. It’s proven that...
What makes a voiceover actor the right choice for your audio project Your project has a script, and you need someone to read it. You may think about calling up your friend from college who was on the improv team. They’re an actor, right? They could...
The Importance of High-Quality, Cringe Free voiceovers Have you ever listened to a radio ad and cringed so hard that it reached down into your very soul? The script may have been fine, but the voiceover was SO bad you could barely hear the words. The...
What it means to have a character in your advertisement Character voiceovers are essentially conversational voiceovers, in that they should sound natural and organic to who the character is. However, in writing copy for a character voice, you need to develop the character you want the...
How to know if a conversational style is right for your voiceover project Conversational-style voiceovers are a great way to connect with and disarm listeners who don’t want to be marketed to; if done well, they can make your listeners laugh, cry, or think in a...
