Using Voice Actors to Establish Your Sonic Brand. We all know that jingles and mnemonics create ear worms and brand memorability, but what about voices? Sonic branding is the key to breaking through advertising clutter and creating a trusting relationship with your target audience. It’s proven that...
What makes a voiceover actor the right choice for your audio project Your project has a script, and you need someone to read it. You may think about calling up your friend from college who was on the improv team. They’re an actor, right? They could...
The Importance of High-Quality, Cringe Free voiceovers Have you ever listened to a radio ad and cringed so hard that it reached down into your very soul? The script may have been fine, but the voiceover was SO bad you could barely hear the words. The...
What it means to have a character in your advertisement Character voiceovers are essentially conversational voiceovers, in that they should sound natural and organic to who the character is. However, in writing copy for a character voice, you need to develop the character you want the...
How to know if a conversational style is right for your voiceover project Conversational-style voiceovers are a great way to connect with and disarm listeners who don’t want to be marketed to; if done well, they can make your listeners laugh, cry, or think in a...
Ever wonder if a professional voice talent could help bring your project to life? Voiceover talent provide a wide range of services for many different industries and products. The broad categories of voiceover services include: Commercial Voiceover - This includes radio ads, television commercials, and online...
The importance of a voiceover professional for your commercial When you’re listening to commercials on the radio or those pesky ads that pop up in the middle of your Spotify or Youtube playlist, you may start to notice that some of the commercials are more obnoxious...
Using British accents to add an international flair to your next project Say you’re creating a video for your school’s study abroad program, or a trailer for an upcoming compilation of travel stories. You want your project to have an “international” sound. You’re reaching out to...
The essentials of relaxing voice over, from ASMR to advertising ASMR (Autonomous Sensory Meridian Response) relaxation videos have become a major trend on audio and video platforms like YouTube and Spotify. They are so widespread that ASMR techniques were even used in Michelob Ultra’s 2019 Super...
3 Ways Voiceover can boost your business As a small business owner, you’re always looking for new ways to connect with your customers. How can you reach people in a way that is compelling and professional? The people you want to reach are inundated with audio...
