Often voiceover scripts are written too fast, requiring talent to read much quicker than they would prefer. But then there are pros who can read that fast script and make it sound not so fast. How do they do it? For really fast scripts, especially legalese,...
Most voiceover copy requires a presentational style. To achieve a presentational style: Understand that you are not inside the action of the script, but rather looking down from above and commenting on what you observe. Imagine performing the script as if you were a standup comedian...
What’s the purpose of the spot? Most often a commercial is demonstrating something people want. What is that? Identify and establish a proper tone for the read. Is this a high-energy read? A compassionate read? Informational? Structure your read. Identify how the phrasing of the script is balanced...
Through the ages, when civilization has needed to crack codes or translate ancient and foreign languages, we have relied upon finding a “key”, a Rosetta Stone. Such a conundrum exists today in the form of the painful task of navigating and making sense of the...
You’re a relatively new voiceover talent and you want to know how to produce a read that will get you booked. Every good voice talent has a reliable technique. And you should, too. The voiceover casting process can be intimidating, and good technique will help...
