How to Find the Right Voice for Your Political Campaign Ad

How to Find the Right Voice for Your Political Campaign Ad

Finding the voice that can communicate your passion for your cause


Elections are coming up and it’s time to start communicating with the voter base. In today’s media-saturated age, there are plenty of ways to do this including online media, radio ads, television campaigns, and mailers. If you’re in the process of working on a piece of campaign media that has any kind of audio, you really need to make sure you have a voice that is genuine, trustworthy, and appropriate to your subject matter. Here are 3 tips to help you find the right voice for your campaign ad. 

  1. Analyze Your Audience

Who is this piece of media meant to reach? Are you trying to persuade new voters to show up at the polls for your candidate or cause? You will need someone persuasive, but not over the top. Are you sending out a reminder to supporters to come back out and vote? You will need a voice that is reassuring and determined. Are you speaking to Baby Boomers or Millennials? People from the city or the country? All of these factors will play into finding the appropriate voice for your political spot. 

  1. Target Your Tone

Getting the right tone is incredibly important when it comes to political media. If the voice you choose comes off as arrogant, overly-sentimental, pushy, or fear-mongering, you are going to turn off a large portion of your audience, even those who already believe in your cause. Think about your end goal – how do you want people to feel? Do you want them to feel comfortable and at ease with your candidate or cause? Consider a voice that sounds down-to-earth, like a best friend or next-door neighbor. Do you want them to feel confident and determined in voting for your candidate or cause? Find a voice that remains calm and genuine while communicating gravitas and authority. 

  1. Pinpoint Your Professional

Your final, and possibly most important step, will be to find a freelance voice professional to read your ad copy. A voiceover professional is someone who has trained and worked on their voice and mannerisms. They are comfortable diving into a new script and take direction quickly and easily. The right professional voiceover Talent will be able to take your words and use the proper tone to communicate them to your audience. 

Know the audience and tone for your political ad? Find the freelance voice professional who can bring them to life by posting your project on Still looking for the right sound? Listen to political demos from GOLD Members J. Michael Collins and Dana Hurley.