How To Pick the Right Kind of Voiceover For Your Project

How To Pick the Right Kind of Voiceover For Your Project

3 Questions to ask yourself before casting your next voiceover project

Anytime you begin a new project, you have an idea in your head of what you want the end result to be. You know what you want your audience to feel in response to what you make. But how do you ensure that your audience comes away affected?
If you are making any kind of media that involves voiceover, it’s very important to get the right sound from your talent. Are you making a relaxation video? An ad for a local business? A short documentary? Here are 3 questions to ask to help you figure out what kind of voiceover you need for your project.

  1. What story are you telling?voiceovers
    One of the best ways to create a compelling media project is by telling a story. While you, the project developer, have a great deal of control over the story it is the voiceover professional who reads your script and ultimately is who your audience will associate with the project. Make sure the voiceover actor working on your project understands the intention of your story and can tell it in a genuine and convincing way.

  2. Who are you telling your story to?
    Two key components of a successful voiceover project are trust and connection. Does your audience feel like they can trust the voice they’re hearing? Do they feel connected to the voiceover? For example, are you trying to attract parents looking for a good school for their children? A voiceover that is mature, parental, and reassuring will likely work better than one that is irreverent and goofy. However, an irreverent and goofy read is exactly what you want when creating a video sharing funny, personal stories with college students. Knowing your audience is a crucial component of casting your voiceover actor.

  3. How do you want to make people feel?
    Different kinds of voiceover reads paired with various types of scripts will produce different emotional responses. An actor trying to sound conversational while reading a piece about a big sale coming this weekend may sound disingenuous. Someone with an announcer-like read trying to tell you how they feel about the environment may come across as condescending. Your audience will pick up on vocal cues, and this will directly affect their impression of your project. The right voiceover will help them better understand your artistic intent and convey the correct emotion.


If you’re currently working on a voiceover project, is a great resource for you. We have a database of carefully curated voiceover actors. is the perfect place to cast anything from a Hollywood film, to a student documentary, to a local advertisement.