19 Mar Should Your Business Be Using Spanish Voiceovers?
How to Successfully Market Your Business to a Spanish-Speaking Audience
Many businesses are losing out on an incredibly rich and diverse potential audience. How can your business avoid this mistake? Invest in Spanish voiceovers! With a little forethought and effort, your business could reach a wide variety of Spanish-speaking customers who are looking for products and services like the ones you offer.
But, how do you go about advertising to a Spanish-speaking audience without coming off as insensitive, confusing, or offensive? Here are a few tips to make your Spanish advertising organic, entertaining, and authentic.
- Original Scripts, Not Just Translations
It might be easier to send your English script to a translator, or (even worse), to pop it into a translation app, but your lack of effort will show in the final project. If you are not a Spanish-speaker, or not very fluent in Spanish, work with a Spanish copywriter to craft an ad that embodies the values of your business, while utilizing cultural and linguistic nuances to their fullest.
- Spanish Voiceovers
Once you have an original, Spanish script, it’s time to hire some talented, Spanish-speaking professionals for the voiceovers. There is a wide range of voice Talent whose careers are centered around Spanish voiceovers. Want a consistent sound throughout your marketing campaign? Consider hiring bilingual Talent for both your English and Spanish voiceovers.
Are you ready to start marketing your products and services to a Spanish-speaking audience? Browse the incredibly talented Spanish-speaking and bilingual Talent on VOICEOVERS.com for your Spanish voiceovers today!