19 Mar Top Three Reasons Why Your Local Business Needs Professional Voice Over
How to make your local business stand out through voice over
We’ve all heard them when listening to the radio: cheesy, sing-songy ads for a local car dealership. While these kinds of commercials can be good for a laugh, they’re not great for a business’ professional reputation.
How do you avoid making an ad that becomes a local joke? Professional voiceover can help you ensure that your message comes through to your customers in the way you intended it. Here are a few reasons your small business needs a professional voice over.
- Demonstrating the Quality of Your Product
You may be the best grocery store in town. Maybe you have the lowest prices and the freshest produce. But if your audience hears a monotone voice saying those things, they are going to have trouble remembering the ad. If you have an announcer who is over-the-top, your business might come off as pushy, and lose potential customers. Voice over that is professional and well done will put listeners at ease, and give them a feeling for how high-quality your business really is.
- Communicating Your Message Clearly
When you see or hear a truly terrible commercial, you might sometimes wonder if the whole thing is serious or just a joke. If a vital part of an ad, like a date, address, or phone number, is said too quickly, you might miss it, and lose any interest you had in the rest of the content. To avoid making these mistakes in your own advertising, use a professional voice actor. The correct actor will give the right intonation and cadence so that important information is not lost.
- Making Your Business Stand out from the Crowd
Let’s be honest, there are a lot of bad and mediocre ads out there on local television and radio. One way you can add an extra level of professionalism to your advertising is by incorporating professional voice over. Your dedication to good marketing can give you an edge over your competition.
If you are ready to take your advertising to the next level by utilizing professional voiceovers, check out VOICEOVERS.com. We have a carefully curated database of great voice over talent. Browse VOICEOVERS.com for your next radio or TV spot. Your audience will thank you.