29 Aug Working on a Web Video? Here’s How a Freelance Voiceover Artist Can Help Your Sonic Brand
Stand Out in the Digital Age
These days, almost anything can be done online. Shopping, research, and booking tickets are just a few of the daily activities that have been revolutionized by the internet. Because of the ease of access, many people spend the majority of their day online. If you’re trying to market yourself, chances are you have potential customers waiting to find out about you online. The key to reaching these people lies not only in what they see, but also what they hear.
It is especially important to create a distinct, sonic brand for yourself when you are posting video marketing online. When you upload your video, it joins a sea of trillions of gigabytes of data that your audience is constantly swimming through. One way to stand out is by hiring a freelance voiceover artist for your project.
Think of voiceover as your new audio logo, conveying your brand promise to the consumer in a relatable way. Choosing the right voiceover Talent for your audio brand can help you establish in a matter of seconds, if your brand is casual, luxurious, playful, or family-friendly by the tone, delivery, and cadence of the audio. Just like we fill in the last few notes of a popular song from memory, consumers will start to attach your sonic brand to all of your other marketing materials carrying that personal connection through.