02 Feb 5 Reasons Why Your Video Needs a Professional Voiceover
Why should you consider adding a professional voiceover to your brand’s videos?
Can’t you just use subtitles or have someone from your team record all the lines in your script to save the cash?
Out of all the ways your business can benefit from using voiceovers, videos are one of the most popular and helpful for your brand.
Explainer videos and demos show potential customers what it’s like to use your product or service. And videos with voiceovers can take your digital marketing campaigns to the next level.
But there’s no use spending the time and money on research and development if you’re not going to use a professional voice actor to bring it all home.
Your brand’s videos deserve a professional voiceover because:
Adding subtitles or text to your videos forces viewers to read and pay attention to your visuals simultaneously.
Unfortunately, this may make it harder for viewers to absorb your message. So you’ll wind up with less engaging, and sometimes frustrating, videos that don’t connect (i.e., waste time and money).
People process information better when they can see and hear it. A voiceover can explain what’s going on in your live-action video or animation, so viewers have a better understanding of what you’re trying to convey.
A staggering 96% of people have watched an explainer video to learn more about a product or service[*]. And the most successful explainer videos use voiceovers to translate complex ideas into easily understandable stories.
You can use a voiceover to humanize your brand in a mission video, walk customers through troubleshooting, or simply have a conversation to introduce and drum up excitement about a new offering/product launch.
Text and subtitles don’t connect quite the same way.
If you’re a small business owner, you may be tempted to keep costs down by performing all the voiceover work yourself. But this is a huge mistake.
Research shows people hate the sound of their own voice[*]. So before you spend all your time, resources, and money recording a slew of scripts for your videos, you should seriously consider outsourcing this task.
After all, do you really want to keep hearing your voice every time you use a video on your website, social media channels, and other digital marketing campaigns? More importantly, do your customers?
Producing a low-budget voiceover can detract from your video’s quality and turn away viewers. Audio that sounds like it was recorded in a tunnel, with harsh poppings and heavy breathing, is common when you don’t have experience with the latest microphone techniques.
Not to mention that recording voiceovers in-house is time-consuming and expensive. You’ll need to research and buy the best equipment and software, then set up your recording/editing station every time you need a new voiceover.
However, professional voice actors have the dedicated time, high-quality equipment, and recording software required to produce top-notch voiceovers. Many even have their own home recording studios.
This raises your videos’ overall production value, enhances your message, and allows it to perform to its full potential.
A voiceover actor is special because they’ve learned a specific craft through years of voice coaching, practice, and experience. A professional often:
Specializes in a unique voiceover field, such as social media videos, eLearning, commercials, medical narration, video games, and more. They’re storytellers and guides, able to deliver lots of information that complements your on-screen imagery.
If you need complex words pronounced or a tag at the end of your commercial read quickly, a voiceover actor will do the job more effectively than someone from your team because it’s their job and passion.
Spends time training behind a mic all day. They’ve learned how to communicate the right emotional cues with only their voice and a script to follow. They’ve honed in on the right tone, delivery, and cadence to perform at the highest level.
Has an intuitive, innate “ear” for speech. A voiceover professional understands the proper turn-of-a-word, timing, and inflection to make words land and resonate with your audience.
Sonic branding refers to the distinct and unique sound your target audience will associate with your brand.
It both makes a connection with your consumers and helps your brand stand out in a sea of competitors. When your audience hears this voice, they’ll automatically pay attention to your message just like they’d listen to a trusted friend.
So, is your brand casual and family-friendly? Or does it appeal to a high-end, luxury buyer? Are you targeting a specific age group, like seniors or teens?
In our guide to the most popular accents, we outlined all the differences between using a fun, adventurous Australian accent versus a sophisticated, refined British voiceover, for example. And we even discussed whether your business should be using Spanish voiceovers in another guide.
These specifics make a major difference on whether your audience connects with your brand and its messaging or ignores them.
So just like you’d trust a skilled graphics designer with your company logo, you should also contract a professional voice actor to create your sonic branding. Once you connect with this voice, you can keep partnering together on voiceovers for videos, podcast ads, and much more.
Curious about specific voices? Check out these guides next:
- How To Pick The Perfect Foreign Accent
- What to Look for In a Cartoon Voiceover
- Tips for Casting Kid Voiceovers
- Should You Consider a Celebrity Sound-Alike?
Our intuitive platform makes it easy to find the right professional voice actor for your needs, so you can build a lasting, lucrative business relationship that boosts your ROI.
Now that you know why you can’t leave out or just wing voiceovers in your videos, you’re probably eager to find the best voice talent for your brand.
At VOICEOVERS.com, you have two choices:
You can browse our voice actors by specifics like gender, age, and specialty, and hear a sample of their expertise in action. Or you can post a voiceover job for free and wait for auditions to head your way.
Our one-stop-shop simplifies and automates the process of finding the right voice talent, casting, payment management, and more. You’ll even have access to D-CypherVO, the industry’s first comprehensive rate calculator for transparent pricing.
Finding the right voice for your brand doesn’t have to waste hours of your valuable time, budget, or resources. So there’s no reason your videos shouldn’t have the professional voiceovers they deserve. The best voice will drive your message home and leave a memorable impression on your audience.
Psst! Need a rundown of how to use VOICEOVERS.com for your business? Learn what you can expect from the process in this quick, comprehensive guide.