In the can

The voiceover industry is big, covering TV shows, video games, and more. It's been around for over a century. Now, with new tech, more people want professional voice work. So, what does "in the can" mean?

"In the can" means a voiceover project is done. It means the recording and production are complete. The final product is ready to be used. This could be for an animated movie or a documentary.

But making a project complete is more than just recording. Important steps include setting up contracts and payment dates. They also include rules for changes or retakes, and meeting deadlines. Even if the work isn't used, the voice actor still gets paid.

When a voice actor works on a project, the producer owns the work. This is in the contract. Some contracts also stop the actor from making fake versions of their voice. To keep secrets, voice actors often sign non-disclosure agreements (NDAs).

NDAs keep secrets safe but can also create buzz. For example, the Apple iPhone commercial was very secret. This made people excited and curious. NDAs help keep a competitive edge and protect ideas in the industry.

In short, the voiceover industry is key in many areas. It brings stories and characters to life. With new tech, the need for professional voice work will keep growing. So, "in the can" means the audio work for a project is done.

The role of voiceover in different industries

Voiceover is a key tool in many industries. It makes productions better and more engaging. Let's see how it helps these industries succeed:

Animation

In animation, voiceover makes characters come alive. It's used in cartoons, movies, TV shows, and web series. Voice actors give characters feelings and make them real.

Commercial

Voiceover is crucial in commercials. It makes brands stand out and grabs attention. The right voice can make people feel something and want to buy.

Narration

Narration is important in documentaries and educational videos. Voiceover artists make hard topics easy to understand. They tell stories in a way that keeps people interested.

Audio Books

Audio books are getting more popular, thanks to voiceover. Voice actors bring stories to life. They make listeners feel like they're part of the story.

Video Games/Interactive

Video games use voiceover to make players feel like they're in the game. Voice actors give characters feelings and thoughts. This makes games more fun and real.

E-Learning

Educational apps and websites use voiceover to teach people. Voice actors explain things clearly and make learning fun. They help make learning easy and fun.

Corporate

In the corporate world, voiceover is used for training and videos. Voice actors make sure messages are clear and professional. Their voices help get important points across.

Trailers, Promos, and Announcing

Voiceover makes trailers and announcements exciting. A great voice can make people want to know more. Voice actors leave a lasting impression.

Voiceover is key in many areas. It sends messages, stirs feelings, and tells stories. From radio to film, voice talent is vital for great productions.

Why the voiceover industry is more relevant than ever

Brands use more video content now, making voiceovers more important than ever. A skilled voiceover artist sets the right tone for a brand. They connect with the audience and build trust. Audio quality and voiceovers are key to making videos impactful.

Studies show 60% of companies see video as key to their online marketing. 93% of brands say social media videos help get new customers. Videos keep almost 95% of viewers, much more than text does.

Brands that use social media videos see about 50% more revenue growth. This shows the power of good voiceovers in driving sales.

The voiceover industry is changing, and voice actors are too. The pandemic made more voice actors work from home. This change opened up more global projects for them. It also made their work more flexible.

Even with these changes, being professional and having a good home studio is still key in the industry.

FAQ

What is "In the can" in the voiceover industry?

"In the can" means a voiceover project is done. It's ready to be used.

What is the role of voiceover in different industries?

Voiceover is key in many fields. In animation, it brings characters to life. It's used in commercials to make ads catchy.

It's also in documentaries and educational stuff. Audiobooks have made voice acting more popular. Video games use it to make games more real.

E-learning uses it for teaching on apps and websites. Corporate videos use it for training. Trailers and promos use it to hype up shows.

Announcing work includes many types of announcements. This can be from subway to theaters.

Why is the voiceover industry more relevant than ever?

The voiceover industry is more important than ever. Brands use more video content now.

Choosing the right voice actor is key. They set the tone for a brand and connect with people. They help build trust.

Professional voice acting is a must for trust. AI voices can sound fake. A good voiceover makes people want to act.

Audio is as important as visuals in making videos impactful.